Night Light | Yes, Yes, Yes

Author

Reed Duchscher
July 21, 2023

Reed of the Week

If you’ve been on the internet this week, you’ve seen clips of Pinkydoll and other NPC streamers flooding your TikTok live feeds. Everyone thought it was just another cringe trend, until they figured out people are making anywhere from $200 - $7,000 a day. Timbaland has been a top donor, Kai Cenat made $6K in an hour, and so far the trend has shown no signs of stopping.

Until this point, the biggest live streams on TikTok have been music events, and TikTok LIVE has always struggled to find its place among more established platforms like Twitch, Kick and YouTube. It goes against everything the platform stands for - quick hits of dopamine through swipe content. I think this latest trend might be what TikTok needed to be a live streaming contender.

With affiliate commissions, live shopping, and substantial money from TikTok LIVE, there’s never been a better time for creator monetization on TikTok.

Creator News

Kim K’s Skims is now worth $4 billion
Another W for creator brands.

MrBeast makes $25,000 from twitter revenue share
Elon makes a serious bet on creator monetization.

The Sidemen are opening their first retail store
Perfect for a night out at the pub.

Can't Miss Clips

Kai Cenat on the cover of Complex
Streaming’s biggest star talks about his rise to fame.

The Deep Fake Revolution
Why the barrier to entry for facial recreation is now so low.

NPC stream breaks the 4th wall
When the glizzies go too far.

Business & Entrepreneurship

Karat Financial raises Series B for creator credit card business
Creators will need all the credit they can to donate to NPC streamers.

French billionaire in talks to buy CAA
The Cannes Film Festival won’t know what hit it.

Jobs