Night Light | Ye Says Nay in Battle with Gap

An inside look at what Night is reading, watching and talking about each week

Creator Economy

• Night + The Chernin Group announced $100MM growth equity vehicle, Night Capital

• YouTube will soon give Shorts creators a cut of ad revenue

• YouTube is testing 10 consecutive ads instead of 2 in hopes you finally buy Premium

• Kanye wins his war against the Gap, tanking the stock on his way out

• KSI wants you to pick his next boxing opponent on Twitter

• Valkyrae and Gymshark launch partnership in Times Square

• YouTube to split channel view into short, long and live content

• A case study on MrBeast’s new merch website

• Shake Shack teams up with Hot Ones

• YouTube to enter online course space with new products for educational content

• SSSniperWolf signs partnership with GFuel

• Grandmas are taking over TikTok and people love it

• YouTube now has as many monthly active users in India as there are people in the USA

• Invite a creator to your next get together with Cameo's new in-person booking feature 

• Instagram has a media kit feature in development

Business & Entrepreneurship

• Adobe acquires Figma for $20 Billion

• Why reverse trials are the king of converting users

• Twitter joins the podcast arms race

• $68 trillion worth of assets will change hands over the next 25 years

• Former Disney chief Bob Iger to join VC firm Thrive Capital

• Roblox announces immersive ads system

• How Gen Z is Driving the Future of Work

• Streaming grabs 35% of TV time in August

• TikTok pulls a Meta, launches BeReal-esque feature

Web3

• The long awaited ETH Merge takes place

• Starbucks partners with Polygon for its Web3 experience

• NFT’s are already getting a rebrand?

• Doodles raise $54 million, led by 776's Alexis Ohanian

Content

• How MrBeast Burger will best McDonalds in the long run

• 1 in every 5 people consider themselves a content creator now

• Netflix’s thumbnail strategy explained

• An insane AI and open cameras project finds where you took your selfie

• TikTokers that might make the Forbes creator list in 2022

• Is there a vibe shift from sensationalism to authenticity coming to YouTube? 

Jobs

• Unspeakable - Creative Director

• Unspeakable - Gaming Editor

• Night - Talent Coordinator

• Aphmau - Production Manager

• MrBeast - Senior Producer