Night Light | What's The Deals

Author

Kevin Kling
November 24, 2023

What am I looking at here?

Has anyone been on TikTok Shop lately? It feels like SkyMall meets Temu. With nearly 200,000 sellers already, I’m seeing a mixture of creator products and Amazon 3rd party sellers taking advantage of how seamless selling is on the app. This Black Friday should give us a better picture of whether or not this feature will stick around (I’m looking at you Instagram and Facebook).

Top Sellers: Ryse Protein, BK Beauty Brushes, Limited Edition Dodgers PRIME

Let’s look at some numbers. The Information claims that in October users were spending $4M a day, with hopes to be at $10M a day by the end of the year. A few things come to mind in order for this to work:

📢 Buy-in from creators: Already I’m seeing PRIME, BK Beauty and RYSE do a good job of tapping into creators on the app. Whether its affiliate links, product reviews or actual creators promoting their products, TikTok needs to pair products with swipe content.

🎁 Quality products: Its crazy going through TikTok Shop because one second you’ll find sponges from the official Scrub Daddy account next to a “Funny Meme Tapestry” from a random account. Cheap, unlicensed products could hurt the shop’s reputation.

📈 Continued sales after Black Friday: There’s a lot of hype around pricing right now, and TikTok is subsidizing a ton of products creating crazy deals that can’t last forever.

It’s hard to tell if this will work out for TikTok, but the holiday season is going to be important to its longterm success. Amazon shoppers go to the app knowing what they want to buy, TikTok is perfect for browsing and finding deals from recommended content. Excited to see how it plays out.

Lastly, here are a few of our favorite finds:

Everything we need in life.

Creator News

Not everything will be as good as Class of 3000.

Andre 3000’s new and unusual album
A legend like him can really do anything he wants.

Ninja Kidz expanding theme park presence
What 10 billion lifetime views gets a person.

FaZe Blaze launches caffeinated chocolate
I guess we learned nothing from Panera’s lemonade…

Can't Miss Clips

Good answer.

Ninja’s history on Family Feud
Earnings that achieve the impossible (making Steve Harvey speechless).

Why does brand velocity matter?
Frequency like this is what makes Skims and Prime work so well.

Business & Entrepreneurship

Why Amazon’s $100m Black Friday NFL bet makes sense
Content and commerce: a match made in heaven.

Kim K’s private equity fund invests in first business
A deal sure to Truff-le some feathers.

OpenAI brings Sam Altman back as CEO 
Make sure to check on your tech industry friends during this trying time.

Jobs