Night Light | Tough Times at Twitch

An inside look at what Night is reading, watching and talking about each week

Creator Economy

• YouTube announces Shorts monetization with 45% revenue share

• YouTube announces tool for creators to license hit songs via Creator Music

• Twitch bans gambling streams after angsty community battle

• Twitch gets bodied by top streamers after weakening monetization further

• Sidemen announce stacked creator lineup for charity soccer match on YT, 9/24

• Deji lands a fight this fall with Floyd Mayweather

• Dream is supposedly doing his long awaited face reveal this weekend

• Elyse Myers launches her podcast, cracking top 5 on Apple Podcasts

• Gaming creator, Videogamedunkey launches own indie game studio

• Oddballs launches Netflix Trailer

• Spotter hits $600m paid to creators, more to come

• Beauty TikTok goes crazy for Lady Gaga’s new product

• Khaby Lame’s dollar per word ratio is off the charts

• Luka Doncic's TikTok is now run by AI deep fake of himself

Business & Entrepreneurship

• J Balvin enters wellness space with mental health app

• WhatsApp is set to partner with Salesforce

• TCG Crypto invests in the next-gen Chess

• Canva launches Visual Worksuite to compete with Adobe

• Facebook scales back experimental division, refocus on short form video

• Chris Hemsworth’s health and fitness platform Centr taps ex-Disney VP as CEO

• Small influencers start to feel the recession

• Instagram and TikTok battle for NYFW content king

• Interesting survey says Gen Alpha rejects aspirational content for realness

• Spotify targets audiobooks as next takeover

• What China can teach us about the future of video search

Web3

• FaZe Clan announce FaZe World, “virtual real estate, part amusement park”

• Universal Studios Florida offers exclusive NFT’s collectibles

Content

• How the Sidemen became the #1 content group on YouTube

• Why are macro influencers more effective for brands?

• NYFW leaves influencers disappointed, humbled

• How we all feel about subtitles on TikTok

• Sneakiest brand TikTok campaign so far of 2022

• Community based creators are the future

Jobs

• Safiya Nygaard - Main Channel Editor

• Safiya Nygaard – Production Assistant

• Night - Talent Coordinator, LA

• Night Capital – Associate (LA or SF)