Night Light | MrBeast Breaks Instagram

Author

Reed Duchscher
May 12, 2023

Reed of the Week

Jimmy posted on Instagram the other day that he was going to give away $50,000 in total to a random 5 followers:

While the content was simple - Jimmy sitting on his couch at home - the results were highly successful. On Sunday his account had 26,000,000 followers, 72 hours later he had nearly 40,000,000 with the post garnering over 25,000,000 comments

Let's look at the return on a post like this. $50,000 for an increase in ~13.5 million followers comes out to $0.0037 per follower. Huge ROI from something so low lift, and he's also increased his ability to market and build his brand.

Instagram giveaways are a staple growth hack we've all seen used by the likes of Kylie Jenner, Bieber, and countless other stars, but Jimmy's was the most successful one I have ever seen. Looking forward to the next banger from Jimmy.

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