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- Night Light | Ludwig Bets Big on Butts
Night Light | Ludwig Bets Big on Butts
Andrew Oblinger
October 22, 2022
Creator Culture
Ludwig launches his own line of toilet bidetsSome creators target boring product categories when launching their own biz, but Lud is a born innovator. Try it out, heard it's a blast.
Kanye gets deplatformed, buys his own platform - ParlerMakes 100% sense Ye's getting banned given the things he's posted. Billionaire acquiring media publisher, seen this before.
BTS takes hiatus to serve mandatory military service in KoreaAll members enlisting in South Korean military, will reunite in 2025 after all have completed their service. Kpop fans understandably down bad.
Cardi B's Whipshot sells 1 million cans in 1 yearOne of the best product market fits from a creator packaged brand and it shows in the numbers. Kudos to Cardi. NBCU launches Creator Accelerator to bring TikTokers to TVTikToker getting a TV show isn't new, but this is the first relevant creator-to actor-pipeline from a big TV player. Maybe more to come?
Can't Miss Clips
Trainwreck releases details on his Stake.com dealHe says $360M over 16 months, or $23M per month, for his gambling streams. Big if true.
Why every successful creator needs a managerSome bias but couldn't agree with JT Barnett more. At some point everyone needs help running their biz.
Calvin Caracciolo breaks down Logan & KSI's PrimeIn first public news about company performance, it sounds like Logan and KSI's beverage biz is crushing it.
Tejas Hullur gives a great 2022 recap on all the success creators haveGo follow Tejas on TikTok if you aren't yet. He's on point.
Business & Entrepreneurship
YouTube dominates TV set top viewingPeople spend more time watching YouTube on a TV than Amazon, Disney+, and HBO Max combined. And that's just on a TV.
Discord launches their own app storeBots and other tools have become commonplace so they had to. Seems like this developer ecosystem will work well.
Would you spend $300,000 on McDonald's?Some Cactus Plant Flea Market Happy Meal items are being relisted for hundreds of thousands, showing the power of relevant streetwear brands.
YouTube doubles down further on podcastsThey already have the shows, now they're coming for the ad dollars by allowing companies to target with audio only ads.