Night Light | Feastables x Hornets

Author

Reed Duchscher
October 06, 2023

The NBA’s Charlotte Hornets announced that their jersey patch sponsor would be something new this season: MrBeast’s Feastables. This is the first time a creator led brand has ever been on the patch of and NBA team, making it a huge moment for the Feastables brand. You’ll be able to see the Feastables logo on the court, and the jersey patch is even making it into NBA 2K. It’s also nice that Jimmy is able to continue to grow the Feastables brand within his home state of North Carolina.

We’ve seen draft prospects in all sports taking content creation seriously and I think we’re about to see a lot of similar sponsorships between creators and athletes. Max Clark, the 3rd overall pick for the Detroit Tigers, and Colorado’s Travis Hunter are just two examples of young athletes making the most out of social media. In the NBA, Giannis Antetokounmpo announced the purchase of a candy company through his YouTube channel just a few months ago. He joins a number of other NBA stars - Karl-Anthony Towns, Gordon Hayward, Paul George who regularly stream on Twitch.

Pairing Feastables with a young team like the Hornets is going to be big for everyone involved. Jimmy and the Feastables brand will be exposed to a broader audience through traditional live sports, and everyone who watches Jimmy will know who the Hornets are in the NBA. Tons of synergy here, and we look forward to working with the Hornets for the foreseeable future.

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