Night Light | Barbie is Back

Author

Reed Duchscher
June 09, 2023

Reed of the Week

I feel like within the last few years the word authenticity has been thrown around a lot when looking at how to approach content creation. “Just be relatable.” Early social media trends rewarded influencers who flexed their status and wealth on platforms, then came creators like Emma Chamberlain who flipped that on its head and chose to show sides of themselves that resonated more with how everyone was feeling at the time.

Tiktok has made it easy for Gen Z to show every aspect of their life. I think there’s a good case for why the pendulum may be swinging back to aspiration, as younger creators begin to curate their life around chasing success and personal goals. Jimmy is spending millions per video, Alix Earle touts her “hot mess” fast-paced lifestyle, and Kim Kardashian continues to break shapewear records with SKIMS.

Although we may see aspiration return fully to the creator meta, it doesn’t mean that relatability is out. I don’t believe relatable content will ever go away, in fact, I think it’s how most creators will begin. It’s just not the only way to present yourself anymore.

Creator News

Asmongold calls for Twitch boycott
“You know it, I know it, everyone knows it.”

Lionel Messi signs with Inter Miami FC
Their Instagram account is the most followed of any U.S.-based sports team.

How Danny Duncan has built an authentic brand
He also might be the newest member of the New York Mets pitching staff?

Can't Miss Clips

Tucker Carlson debuts new show on Twitter
The perfect platform for soul-taking.

Disney’s uncanny in-house podcast
Blink twice if you’re being held hostage.

Lil Mabu and Nessa Barrett go to prom
Drill rap all dressed up.

Business & Entrepreneurship

Apple’s new AR headset
Can it succeed where Google Glass failed?

PGA Tour agrees to merger with LIV golf
Proof that money trumps all.

Jobs